Luxury watches are far more than precision instruments. They are symbols of craftsmanship, heritage, and good taste. But increasingly, they are also being recognised as investment-grade assets. Unlike most luxury goods, certain timepieces not only preserve their value but can appreciate significantly over time.
This makes watches unique: they combine emotional joy with financial logic.
Not every watch is destined to rise in value, but several factors set the right pieces apart:
Brand reputation – Rolex, Patek Philippe, Audemars Piguet, and select independents like F.P. Journe consistently show strong value retention.
Scarcity & exclusivity – Long waiting lists and limited supply drive desirability and resale premiums.
Condition & provenance – Well-documented, pristine examples are always more attractive to collectors.
Cultural icons – Models like the Omega Speedmaster or AP Royal Oak have enduring demand.
A maturing secondary market – The rise of trusted platforms and dealers has made liquidity much stronger than a decade ago.
For collectors, this means a watch isn’t only about aesthetics—it’s also a tangible asset with market value.
Luxury watches are valuable; therefore they are expensive as well. Instead of paying the purchase price upfront customers can opt to finance the purchase instead and to spread the payment over 12 to 60 months for amounts up to CHF 250,000. Customers can even deduct interest costs from their taxable income in Switzerland and most not tie-up their capital for a purchase. Customers benefit from flexibility and can manage their purchase and capital according to their terms:
Yourasset elevates luxury asset ownership and provides transparent financial solutions. Yourasset partners with multiple banks to offer transparent and regulated financing solutions for purchasing luxury watches. We are experts ourselves in the luxury market and combine this with our expertise in financial technology for the benefit of our customers.
Focused on Luxury assets – we focus solely on the luxury market and its ecosystem
Trusted – we work with luxury brands and verified merchants for trust and the luxury experience
Luxury experience – you purchase the luxury watch directly from our partner
Regulated – benefit from regulated financing solutions. Interest costs are tax deductible in Switzerland
Comprehensive – optional services such as watch insurance, collectors leasing and selling your watch are offered
With Yourasset, you’re not just buying a watch - you’re unlocking a smarter path to ownership and investment.
The investment potential or the value of a luxury watch is just the rational factor enthusiasts and buyers consider. Emotionality is often the main factor. Watches can hold emotional value for the owner and are often appreciated for their aesthetic and craftsmanship. However, the investment potential of luxury watches and luxury assets more broadly is undeniable.
That’s where smart financing solutions provide a benefit. At Yourasset, we make it easier to access these opportunities—helping you own the luxury watch you love while allowing you to manage your capital at your terms.
A timeless passion, a smart investment. Enjoy Your Asset.