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Celebrating two decades of bold innovation, Hublot marks the anniversary of its iconic Big Bang collection with a purr-fectly unexpected face: Choupette.
Once the beloved pet of fashion legend Karl Lagerfeld, Choupette is no stranger to luxury—and now, she’s the feline frontwoman for a watch that helped redefine modern horology. Shot by renowned fashion photographer Carlijn Jacobs, the new campaign blends high fashion and meme culture with Hublot’s fearless energy. The brand’s new tagline, “Own It,” captures the daring individuality that both Hublot and Choupette represent.
Since its debut in 2005, the Big Bang has become a statement piece in the world of fine watches—thanks to its innovative use of materials like ceramic, rubber, and titanium. Twenty years later, it continues to lead with unapologetic style and technical mastery.
The Anniversary Line-Up:
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Big Bang 20th Anniversary Red Magic – A bold case in high-tech red ceramic, known for its intense color and toughness.
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Big Bang Tourbillon Automatic Yellow Neon Saxem – A futuristic vision in glowing sapphire–aluminum composite.
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Big Bang 20th Anniversary Titanium Ceramic – Lightweight, sleek, and highly scratch-resistant.
At Yourasset, we understand that making bold moves sometimes means making smart ones too. That’s why you can now finance your Hublot timepiece through us—giving you the flexibility to wear what defines you, on your terms.
Explore our Hublot collection and discover the perfect Big Bang model to match your style. Whether you're drawn to the fiery Red Magic or the luminous Yellow Neon Saxem, our financing options make it easier to own it—just like Choupette would.
